When you look closely at commonly used colors in advertising for your industry, you’ll see many of the same ones popping up again and again. The associations our brains make with certain colors are key to bridging the gap between marketing materials and their target audiences. Here’s a complete guide on how to use colors in marketing and advertising. In a nutshell, this is color psychology at work. That’s why a shade of chartreuse that would feel appropriate for a PC is puke-inducing for a cupcake. Your brain uses colors to recognize traits about products and the brands that produce them.
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